Hungarian Investment Promotion Agency

In the 2025 edition of Kearney’s ranking of the 25 top emerging markets for FDI, Hungary advanced to 17th place, up from 22nd last year.

According to the FDI Confidence Index – based on views of executives from over 530 large companies across 30 countries –, Hungary outperformed several major investment destinations including Kuwait, Vietnam, and Romania.

The international investor’s community particularly values Hungary's well-developed infrastructure, highly skilled workforce, and economic performance. Key strenghts also include business environment, in this respect, Hungary is on par with countries such as Poland and Saudi Arabia.

Investors also continue to express confidence in the European Union, the broader framework in which the Hungarian economy operates. Over two-thirds of respondents - 69% - had a favorable view of the EU, and 60% said they prefer launching new projects within the EU over any other region. Confidence in the EU’s competitiveness was strongest among Asian investors, which is particularly relevant from a Hungarian perspective.

Mr. István Joó, Government Commissioner and CEO of HIPA, emphasized the importance of this recognition “HIPA remains committed to further strengthening Hungary’s position on the global investment map” - he added on LinkedIn.

The 2025 report marks the 27th edition of the Kearney FDI Confidence Index. The United States remains the most attractive destination among developed markets for the 13th consecutive year, followed by Canada and the United Kingdom. Among emerging markets, China leads the rankings, followed by the United Arab Emirates and Saudi Arabia.

The survey reflects the perspectives of senior executives from companies generating at least USD 500 million in annual revenue.